This is how dumb corporate America thinks you are: following in the footsteps of fast food chains who lately have emphasized healthier offerings alongside their classic heart-attacks-in-a-clamshell-box menu options, soft drink manufacturers Coca Cola and Pepsi are launching vitamin-enriched, sugar-free sodas to a public eager to appear health conscious. With sales of soft drinks sliding downward and even diet soft drink sales growing stagnant, the sodapop giants are betting they can win a few of us back by promoting their sugarless drinks as "health and wellness" beverages. Because nothing says healthy like an icy cold cup of artificial coloring and chemical sweeteners, right?
Are we that dumb? Maybe. But 7Up's fortified "Plus" brand extension hasn't been that successful, while sales of bottled water and juice and tea drinks have steadily increased. On the other hand, some recent diet soda launches have done well, and the soft drink industry is busily trying to find a natural sweetener to replace the chemicals that many consumers object to in hopes of regaining full dominance.
The scariest possible outcome is that people might really believe that a soft drink--oh, I'm sorry, they'd like me to pretend these are "sparkling beverages"--that a soft drink with added nutrients is a better bet than a glass of water without. I foresee a lot of kids toting bottles of Coke Plus or Pepsi Tava around the playground, and having to constantly explain to my kids why soda's just a treat in our house (and why we usually buy the boring kind with real cane sugar).
(via MomSquawk)