New Mom Jessica Alba Was Totally Photoshopped - Check Out the Before & After Pics

SunnyChanel — Mon, 08 Dec 2008 23:30:00 GMT

Seeing Jessica Alba showing off her sleek and lithe body in the recent Campari campaign totally pissed me off. Yeah, I was jealous. After 2 ½ years I still don’t have my belly back in any semblance of it’s prebaby form. So I was partly thrilled and partly disgusted to see the leaked photos that prove that they did a total PhotoShop overhaul on Jessica Alba’s body, the new mother of a five month old.

The graphics team made some pretty drastic changes to the images taken by Mario Testino. They took off inches from her waist and hips, gave a lift to her bustline and made her skin look like flawless buttered caramel. Thing is she looks just as good in her original photos, it doesn’t seem like they needed to make the adjustments they did, or as drastically. Regardless, pre PhotoShop she still looks amazing after having a baby five months ago. And yes, I’m still jealous.

Do you think they needed to make so many changes to Jessica Alba's image?

Oh and check out Hannah's post New Mom Jessica Alba Poses in Campari Calendar here

New Mom Jessica Alba Poses in Campari Calendar

Hannah Tennant-Moore — Wed, 03 Dec 2008 20:30:00 GMT

To the right we have a skimpily clad Jessica Alba, posing with a cocktail just six months after the birth of her baby. You might be thinking, “What’s the big deal? Yet another celebrity with a personal trainer and a personal stylist looks like a model mere months after giving birth. Who cares?” You may have a point.

Or this photo shoot may be a little different—because when Campari’s photographer chose Alba for their 2009 calendar, he was not thinking about showing off her “post-baby bod.” He was simply looking for someone who could best, ah, embody Campari’s mission of bringing its customers “twelve months of pure Red Passion.”

Putting aside my personal feelings about Jessica Alba (and the absurdly liberal use of photoshop in these pictures), I found myself interested in the 2009 Campari calendar for its blatant sexualization of a new mother. I’m certainly no proponent of sexualizing new moms (or any young women) to sell a product, but I found myself wondering if there was something a tiny bit cool about the media’s willingness to view sexiness as independent of motherhood (inasmuch as any impossible-standards-of-beauty marketing can be cool).

Then again, no media outlet that has covered the story so far has refrained from oohing and ahhing over Alba’s amazingly slender, yet curvaceous “post-baby bod.”

What do you think: yet another example of making women feel that they should be both devoted mothers and fit, sexy women, or an example of a decidedly sleazy campaign widening, ever so slightly, the definitions of sexiness and motherhood?

Photo: Jezebel

Strollerderby : campari

New Mom Jessica Alba Was Totally Photoshopped - Check Out the Before & After Pics

New Mom Jessica Alba Poses in Campari Calendar