Ok, he says 30 minutes at most, right? I am a SAHM with a 3 year old and a 2 year old. 30 minutes out of the day I am supposed to be able to sit them in front of the TV, and during that time I can prepare breakfast, lunch, dinner, sweep, mop, vacuum, dust, do all the laundry and put it away, and shower dress and put on makeup? No, it's not going to happen. My kids DO have the TV on in the background all day. They rarely if ever sit there in front of it (about an hour out of the day the little one does while on breathing treatments which he takes 2-3 times a day). They run around the house chasing each other, they color and read books and push cars and fly airplanes and make up pretend games and play dress up. They play outside, they do puzzles, and they eat. Through all this the TV is on, purely because they like the background noise. If it was off, they'd do the exact things they do now. They've learned songs I didn't know and words in another language from having that box on, so I guess it isn't all bad. The sounds of kids shows do drive me crazy, but they're happy, active, healthy and intelligent, so I don't think it's hurting them at all. If they were the type (like my friend's kids) who literally SIT DOWN and WATCH the TV whenever it is on, I'd probably turn it off though.