Alisa Volkman co-founded Babble with her husband, Rufus Griscom, in December 2006. In her capacity as Senior Director of Product and Sales Strategy, influences product development, and leads a team that creates and sells innovative custom advertising programs for leading brands like Proctor & Gamble, Kimberly-Clark, Target, Hewlett Packard, Playtex and American Express. As as result, sales have more than tripled annually for three consecutive years. Before launching Babble, Alisa served as Vice President of Sales and Marketing at Nerve.com, where she grew advertising into Nerve’s largest source of revenue and prior to that was a story editor at Julia Roberts’s Shoelace Productions, an assignment editor at CNN and a development assistant at Oliver Stone’s Illusion Entertainment. Alisa and Rufus have three sons, Declan, Grey and Rye.