An Easy Way to Give Back With All Your Holiday Shopping: Amazon Smile


ChristmasAmazon just launched AmazonSmile. It’s an incredibly easy way to make the most of your holiday shopping: .5% of each purchase you make will go to the charity of your choice. You’ll get gifts that your family and friends will love, and your favorite nonprofits will have a little more money to support their good work.

Almost one million nonprofits are participating, from the American Red Cross to The Nature Conservancy. You can search for a nonprofit by name or location, to see if your favorite nonprofits, schools, or organizations are participating. You can even change the nonprofit that benefits from your purchases. Shop for St. Jude’s one week, and charity: water the next. Start now with your holiday purchases, and keep using AmazonSmile throughout the year to continue to send a little more cash to organizations that make a difference.

If your house is anything like mine, much of your holiday shopping takes place after stores are closed and kids are in bed. Sometimes I can squeeze in a quick, secret trip to our favorite local toy store, but with three kids under six, it’s hard to do without a little gift recipient in tow. Without online shopping, Santa might not bring much down our chimney. Knowing that the convenience of Amazon is getting combined with a few more charitable dollars going out to the community will make my late-night online shopping feel a little more festive.

To shop at AmazonSmile, go to, rather than, each time you’re ready to purchase a book for your grandmother or a toy for your son. Your gifts will spread holiday cheer to your family, friends, and beyond.


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