A Little More Giving, A Little Less ConsumingJennifer James
Quick confession: I have never gone shopping on Black Friday nor have I racked up deals on Cyber Monday. Another quick confession: I have always really wanted to do both and maybe this year I will, but there is another day in November I will definitely partake in: Giving Tuesday!
If you haven’t heard of Giving Tuesday it is a new day celebrating giving that falls on the Tuesday right after Cyber Monday. November 27 is a new day to encourage the world to think about giving right before the huge holiday consumer rush. The brainchild of New York-based 92nd Street Y with initial partner the United Nations Foundation, Giving Tuesday is building momentum to likely become one of the largest conversations about giving and philanthropy. With over 200 partners, nonprofit organizations, small businesses, the media, and large brands are pledging ways in which they can raise funds and spread the word about giving to their donors, members, and customers. For example, the Financial Times has pledged to raise funds for their charity partner, the Global Fund for Children. And, Unilever will inspire people to take small actions to make a big difference.
What can you do to participate in Giving Tuesday?
Just this past weekend we received our annual Heifer gift catalog. I gave it to my two daughters and told them to choose the animals they would like to donate to families in developing countries. Do you know what they chose? Chickens and honey bees. I don’t know why I thought it was the cutest thing when my girls told me what they had chosen. My husband and I will sit down with our girls and place our donation on Giving Tuesday. It’s little things like that you can do with your own children that make a huge difference in their lives and in the lives of others.
Right now you can spread the word about Giving Tuesday and help build momentum for a day in which we’ll all celebrate giving rather then receiving. There are also a plethora of giving ideas for your family written by the 92nd Street Y.