By now, you have heard about the Business Insider interview with the evil fashion CEO of the moment. Michael Jeffries the CEO at Abercrombie hates fat chicks, and he only sells to what he deems the popular, all-American kids. Well, his version.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes]. Are we exclusionary? Absolutely.”
~Abercrombie & Fitch CEO Michael Jeffries, 2006 interview with Salon
Michel Jeffries’ version of a popular, all-American kid is no larger than a size 10. Well, not the kids, that’s the adults. The actual “kids” or “girls” can be up to a size 16 Juniors. But see that’s not actually true. I have shopped at Abercrombie Kids, much to my chagrin. I can’t tell you how much I hated every piercingly loud, dimly lit, overly fragrant, narrow passageway minute of it. But at the time, two years ago, finding jeans to fit my my eldest daughter’s long legged, narrow frame was incredibly difficult. It was down right impossible, except for at Abercrombie Kids. Ugh. But here’s the thing. My eldest daughter was ten years old at the time. TEN. But that’s not the kicker. The kicker is that at age ten with her long legged, incredibly narrow frame she had to buy a size 14 Juniors at Abercrombie Kids. At Old Navy and The Gap the jeans weren’t just too short, she had too much space at the waist in their size 10 slims juniors. But at Abercrombie Kids, she found the length she needed but couldn’t gain the space for her narrow, but ethnically curved backside, in anything smaller than a 14 Juniors.
I have never set foot in the Abercrombie & Fitch adult store. Judging from all of the things that Michael Jeffries has said in interviews about how his company Abercrombie hates fat chicks, I wouldn’t pass the weight requirement at the door. But I am going to guess that if AK’s Junior sizing is that “off” from what is typical in fashion, his adult sizes are probably skewed smaller as well. Which means his ghastly size 10 rule is even worse than we thought.
So, let’s string the man up in Times Square and flogg him publically! Yes, because it’s all his fault. If we just demonize him all will be kind and inclusive in the fashion world. Women and girls will experience true and consistent sizing that celebrates instead of condemns. Woot! VICTORY! Yeah, no. While I do think that Michael Jeffries is incredibly despicable, he is not the center of the problem, we are. We are because we are the ones who buy the magazines, the products, and the entertainment that support the notion that for women and girls pretty-cool-fashionable is synonomous exclusively with skinny. We are the ones acting like we hate fat chicks. We are the problem. And until we look in the mirror and take ownership for our contribution to the “skinny” ideal then there will be more and more Michael Jeffries to come.
The average size of a woman in America is 14. Say it with me. Come on, you can do it. “FOURTEEN!” There, that wasn’t so hard now was it? You didn’t melt or turn to stone. You didn’t even lose any friends on Facebook! It didn’t quite take did it? Okay drastic situations require drastic measures. Show me your ASSSpirations! I mean it. Slip on your favorite jeans and show the world how much you luv yourself. Let’s put an end to the body hate and show how much we #LuvAllChicks. You want to skewer the Michael Jeffries of the world? Show him your…
I dare you to take a picture of yourself in your favorite pair of jeans and post it anywhere and everywhere adding your size and the hashtag #luvALLchicks. Let’s spread some body love and stomp out the fashion hate.
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