Last week I got an email from Google inviting me to the Google LA offices in Venice to be part of a top-secret announcement they were going to be making along with Disney. The invitation was very vague, but wouldn’t this pique your curiosity as well?
Of course, I RSVP’d. Both Google and Disney have become two words I truly utter more than once per day, and I definitely wanted to be part of whatever great announcement they had. Plus, anything that takes the art of storytelling to a new level is something I want to know more about — and even more so if it’s from the master storytellers themselves: Disney.
Yesterday afternoon I headed out to the Google LA offices and by then, those invited already knew the grand announcement involved the soon-to-be-released and much-anticipated movie Oz: The Great and the Powerful. We weren’t allowed to take any pictures or video during the actual event, but the group of mom bloggers amongst the media folks surely did tweet the announcement made by both Disney and Google executives.
— Caryn Bailey (@rockinmama) January 31, 2013
Google inspired by #DisneyOZ scenes to create “Find your way to OZ” immersive experience. Amazing collab between tech and storytelling
— Ana L. Flores(@laflowers) January 31, 2013
The entire experience can be used directly through the Chrome browser without any plugins #disneyoz
— ❤Shelby Barone❤ (@GlitterfulFelt) January 31, 2013
An interactive browser that tells a story. ..whoa #disneyoz
— Yoli M. (@SassyMamainLA) January 31, 2013
There will be fun interactive games inside the experience like take your photo in a circus game and share it!#disneyoz
— Vanessa -QueenofSwag (@queenofswag4u) January 31, 2013
Intense experience within your Chrome browser. Customize tunes, photos and be a part of the OZ journey. #DisneyOz
— ThatsITMommy (@ThatsITMommy) January 31, 2013
We’re learning about an interactive website that combines the technology of Google Chrome and the magic of Disney!#DisneyOz
— Liz C. (@thoughtsofamomy) January 31, 2013
FindYourWaytoOz.com is the new Google Chrome Experiment that will launch on February 5th. This marks the first time ever that Google partners with a major studio, and what they have jointly created combines superior web technology and master storytelling. Google took the world of Oz: The Great and the Powerful and brought it to life in a full interactive, 3-D browser experience that we can each make our own through pictures, videos and audio, without the need of messing with additional plugins or apps.
Check out a few images from FindYourWaytoOz.com and stay tuned for the launch of February 5th.