Here at Babble, we’re (unsurprisingly) all about the interwebz. If you’re familiar with our friends over at ABC’s GMA Live, you’ll know that they are too. In fact, GMA Live, filmed directly after each morning’s Good Morning America broadcast, lives exclusively on the Internet.
This morning, I was lucky enough to take a peek behind-the-scenes of both Good Morning America and GMA Live! I toured the studios (that is one NASA-like control room, guys), and met some great people along the way — including Andrew Springer, Social Media Producer for GMA and GoodMorningAmerica.com. Andrew has helped grow GMA’s social following to what it is today … 1.9 million Twitter followers and a million Facebook fans, that is. Andrew’s advice for building a social following? “Be engaged with people, be yourself. That’s the number one thing. If people tweet at you, tweet back, say thank you, or try to find out answers for them.”
After GMA Live wrapped at 9:15 AM, I able to chat with Sam Champion (Weather Anchor), Josh Elliott (co-anchor), and Lara Spencer, (co-anchor). Take a look at what they had to say about the unique nature of an online program and the difference between that and a traditional, filmed television broadcast. Basically, read on and behold the power of the Internet. –Corinne Bagish, associate editor
Sam Champion: I think there’s a big difference between the shows, I really do. I think that when you’re watching a show on television, there’s still kind of a formula for the show. When we get to do the after show, there’s zero formula. I mean really and truly, there’s scripts that we follow (or we don’t follow), there’s a rundown that we follow … you just kind of break out in conversation and it happens so naturally and so wonderfully that I think it’s the way people get information. I think it’s the way they talk about things these days.
Lara Spencer: I think people also love seeing what goes on behind-the-scenes and getting a feeling for our real relationship. You know, there’s the on-camera and the off-camera … and this is really sort of a sneak peek behind-the-scenes.
Josh Elliott: I think we realized that we’re reaching a certain audience in the morning. At 7 AM, people are literally waking up and they want to find out what’s going on. By 9 o’clock, we’ve done that, we’ve tried to serve the viewer. This gives us a chance to talk about our stuff, but also to surf our caffeine rush; we are extraordinarily caffeinated at this point. Like, today for instance. We did a lot of great stuff on the show, but I really wanted to have that discussion about the photos of Kate (Middleton). It’s a really interesting discussion and there really are 2 sides to it.
Sam: But you can’t break the middle of the show because the show is timed out, so when an idea like that occurs and you want to dive into a topic more, you really can’t do that on broadcast. But with this, you can do.
That’s not all, folks. You too can take a peek behind the scenes of this morning’s episodes of Good Morning America and GMA Live in the gallery below!