During the month of February Disney Junior will be celebrating Black History Month with the debut of “We Are Doc McStuffins.” This series of shorts began airing on Disney Channel and Disney Junior on February 1st following a new “Doc McStuffins” Valentine’s Day themed episode. Since its March 2012 premiere, “Doc McStuffins” has garnered worldwide attention for its portrayal of a young girl who runs a clinic for her stuffed animals and toys out of her backyard playhouse. The series inspired a group of female African-American physicians to begin a “movement” they coined, “We Are Doc McStuffins.” Seeing a reflection of themselves in the Doc character and the opportunity to inspire young girls, the group grew to form the Artemis Medical Society, an organization of over 2500 female African-American physicians and medical students from around the world.
Three of the members of this movement will be featured this month:
Doc Mcstuffins 1 of 4The spots will include the three founding members of the Artemis Medical Society, an organization of women physicians of color joining together in common purpose to support one another.
Dr. Aletha Maybank 2 of 4Dr. Aletha Maybank is a pediatrician in New York City. "I grew up in the Huxtable era," Maybank said, "And Dr. Huxtable was one of the only black physicians that we saw on TV at that time, and how inspiring and encouraging and normalizing that really became for us. I think Doc McStuffins does the same thing for children today."
Dr. Naeemah Ghafur 3 of 4Dr. Naeemah Ghafur is a family doctor in Los Angeles who provides specialized care for the underserved, including the elderly and patients with high-risk illnesses. A Brooklyn native, she grew up in a socioeconomically depressed area and understands the struggle to obtain adequate health care. She can't remember being treated by a doctor of color as a child, so it is important to her that young children, teens and young adults see doctors of color who look like them and genuinely care about their wellbeing.
Dr. Myiesha Taylor 4 of 4Dr. Myiesha Taylor is an emergency doctor based in Dallas. Dr. Taylor said, "Doc McStuffins is a wonderful inspiration and we're pleased to be part of extending Disney Channel's role model message so girls and most especially African-American girls can be inspired to pursue a career in medicine."
Additional spots featuring the three doctors will begin rolling out in the spring and will air regularly on both platforms.
[photo credits: Disney Junior]