Isabel is the founder and chief at Alpha Mom, an online parenting destination and marketing research lab. Isabel and Alpha Mom have been featured by leading national media such as USA Today, The Today Show, and Good Morning America. Forbes anointed Alpha Mom one of the Top 10 Mommy Hood Gurus and Parents Magazine named Isabel one of the ten "Power Moms". Isabel lives in New York City with her husband and eight-year-old son. When she grows up she wants to be Tami Taylor from Friday Night Lights.