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Kate Moss Used A Body Double For Her Latest Ad Photoshoot – But Why?

moss-adThe worlds of modeling and advertising are curious ones indeed. And the strangeness of both is underscored when one hears that gorgeous, age-defying supermodel Kate Moss, 39, resorted to employing a body double for a recent ad shoot.

A recent ad shoot… for shoes.

Confused yet? Yeah, I feel ya.

It seems the campaign for shoe label Stuart Weitzman required that Moss reveal a little more skin (or something?) than she (or the photographer? Or someone else?) was comfortable with, and so the body double was brought in. Because a model needing a body double makes total sense. Uhhh…

An onlooker who saw the filming said the body double “outshone” Kate on set, adding: “Kate didn’t look her usual fabulous self – and the body double seemed to be doing most of the scenes.

“Her face looked fantastic but was obviously heavily made-up, but she didn’t quite have the statuesque model figure people might think.

“I was expecting her to be really, really confident – but instead she looked really quite shy.

“It probably had something to do with the skimpy outfit she had on – she spent most of her time trying to make sure she was covered up with her coat.

Am I the only one this doesn’t compute for at all?

Okay, so maybe the clothes are a little skimpy (see the full series of print ad images here). But it’s nothing outside of the norm that most models would be expected to wear. See:

Screen Shot 2013-06-28 at 1.15.32 PM

And considering that this is the same Kate Moss who trapesed down a Paris Catwalk in a completely sheer gown back in March, revealing far more than any of these images do… well, my confusion seems fairly justified.

Speculation is that the body double was used only for some video that was shot on the set, since video can’t be airbrushed and photoshopped into perfection after the fact the way that digital images can. Which would make a lot of sense, since Moss is set to bear everything for Playboy again in celebration of her 40th birthday (as one does), and so clearly has no problem with nudity per se. Well, provided all her flaws can be erased via the magic of image manipulation, natch.

But how much of the real Kate Moss is anyone getting anymore – after she’s been photoshopped and airbrushed and body doubled into somebody else? And at what point is it simply absurd for anyone to remain a model when they can’t/won’t/aren’t able to use their actual body anymore? I mean, I get that airbrushing is commonplace, and Moss is still clearly quite lovely – regardless of what Gwyneth Paltrow says to the contrary. But is moving from Needs Some Retouching to Requiring A Complete Body Double a sign that Moss’s days as a model are (or should be) over?

Image source: stuartweitzman.com

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