Naughty underthings purveyor Victoria’s Secret is again under the media microscope this week after announcing it’s dropping model (and wife of actor Orlando Bloom) Miranda Kerr, electing to not renew her 3-year $1m ‘Angels’ contract. Though speculation about the reasons for this have mostly centered on Kerr’s reputation for being a bit of a prima donna and not selling as well as some of her Angels cohorts, what’s also clear is that, historically, Victoria’s Secret isn’t keen on keeping older models.
And by “older” I of course mean anyone who inches past the big 3-0. Because after that, let’s face it, you’re in Early Bird Special Buffet-eating, Murder She Wrote-watching, Doans Pills-taking territory, oldster. Just put on your white quilted granny panties and quietly accept your fate already, m’kay?
And though the average age of ‘retirement’ for a Victoria’s Secret Angels model, 28 years, is almost elderly when compared to that of VS’s other models (who are lucky if they stay on the VS roster past age 24), it still gives one pause to realize just how narrow and rigid VS’s line regarding age is. As a company devoted to selling its wares to a broad cohort of women, including women who are most certainly well over 30, what are we to glean from the fact that as one creeps closer to 30 one is deemed no longer fit to represent VS’s particular brand of scantily-clad hottness?
Let’s explore the options:
1. Women over 30 are viewed as saggy and droopy and diminished in attractiveness, and therefore are not to be seen in sexy underwear, because eww.
2. Women over 30 are viewed as saggy and droopy and diminished in attractiveness, and therefore don’t appeal to other women and make them want to run out and buy sexy underwear.
3. Women over 30 are viewed as saggy and droopy and diminished in attractiveness, and therefore don’t appeal to men as catalog fap material (oh c’mon, we all know where those catalogs disappear to).
4. Women over 30 are still just as attractive as ever, but don’t want to make 1m dollars by strutting around in sexy underwear anymore and have better things to do, like making out with their husband Orlando Bloom.
I really wish the truth was #4 you guys. But upon reviewing the evidence, logic and reason suggest otherwise.
And yes, I know: the modeling industry is an industry built on youth, yada yada. But Victoria’s Secret isn’t high fashion haut couture or anything even close to that. It’s a freakin’ store at the mall, a company that has a mail-delivery CATALOG, a la JC Penney and Newport News. Victoria’s Secret is really about as Average Middle Class American Woman as it gets. So why are women - VS’s customers and potential customers, its Target Demographic - okay with this company consistently marketing its goods to us in a way that is almost certain to make most of us feel inadequate and lesser-than? Because I challenge you to leaf through one of their catalogs and not walk away from the experience thinking about your love handles and stretch marks. (Oh and PS: YOU’RE TOO OLD.)
Are we okay with that?
Read more at MamaPop!
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Image source: Victoria’s Secret
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