Unfortunately, PETA has fallen for one of the classic blunders (apart from “Never get involved in a land war in Asia” and “Never go in against a Sicilian when death is on the line ha ha ha ha ha ha ha ha ha ha ha a ha?”) and it might very well be the dogs of America who suffer for it.
PETA’s new ad reads “KIDS: If you wouldn’t eat your dog, why eat a turkey?” It proposes that children consider a dilemma: Either eat both dogs and turkeys, or eat neither.
Their hope is certainly that kids, being the critical thinkers that they are and not at all subject to emotional reasoning or other non-rational modes of thought, will see the logic of the argument PETA is offering and then work on their parents to go vegan for Thanksgiving.
But the problem with a dilemma is that you can give up either horn. And since PETA is presenting what looks like cold logic, of course they wouldn’t want the children to accept any emotional baggage along with the premise they are to consider. They don’t want kids swayed by the emotional attachment they have to a certain type of comfort food, or by the opinions of their parents. No, cold logic only! But what if all the children agree with the premise, but reject the conclusion PETA hopes they’ll reach? CHAOS!! Beagles with butter, collies with cauliflower, and dachshunds with dessert. What is to keep kids from going home to their parents and saying “Mom, dad, turkey sure is delicious. But if we’re going to eat turkey we should have it with a side of schnauzer, just to be logical”?
The dogs of America quiver in fear, and all because an ad campaign used logic recklessly and without forethought to the consequences. Thanks a lot, PETA.