You’ve probably heard about the CEO of Abercrombie & Fitch making some charming statements about how he doesn’t want to sell his clothes to kids that aren’t cool, hot or “All-American” (whatever the hell that even means). Also, no females above a size 8 are allowed because clearly someone who wears a size 10 is a HUGE FATTY and really bad for business.
What cracks me up is that this edict comes from a guy who’s appearance has been described as “what Gary Busey would look like if he went bobbing for apples in a tub full of bees.” Myself, I see him more as old Biff from Back to the Future. In either case, FUNNY. Because get it – he can’t wear his own clothes?
Obviously there are some serious issues that his statements should draw attention to. For a serious reaction, you can read this or this or even this. My reaction is more like: REALLY? REALLY?! GAH! I’m definitely bigger than a size 8 as well as being someone who is too old and un-cool to wear these clothes. But you know what? I have three very attractive, very skinny children. And guess what they don’t have? EIGHTY FIVE DOLLARS FOR A FREAKING HOODY. I’m guessing their CEO missed the day at business school when they talked about not insulting and alienating the people who actually fund your business by buying your products.
A & F may be the worst clothing company in the history of ever. Let’s not forget about this (from an excellent article in the Columbia Journalism Review that I highly recommend):
The company has veered between provocation and outright offensiveness. Half-naked teenage models are passé these days, but push-up bikini tops and thongs saying “eye candy” marketed to 7 year old girls are not, nor are T-shirts with Asian caricatures touting their imaginary laundry service above the tag line “TWO WONGS CAN MAKE IT WHITE.”
Oh my sweet baby lemur. “TWO WONGS CAN MAKE IT WHITE.” I just can’t even… And they’re sexing up little kids and harassing their employees and being horrible. It’s so bad it’s almost funny. Because it’s not like any of this stuff is new. They’ve been sucky for a long time (in fact the statements that made everyone so mad are from a 2006 interview). I looked at some of their ads (old and new) and had some thoughts. Check it out:
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