Shop More, Weigh Less? Research Shows Women Burn 7 Marathons Worth Of Calories Per Year Shopping

ShopperGood news, shopaholics! New research shows that your addiction may be helping you lose weight (or at least be helping you stay at your current weight).

A new study of women in the United Kingdom has revealed that while shopping, women burn 15,000 calories (the equivalent of 7 marathons) and walk 180 miles on average every year. Good news, right?

Not so fast, fashionista.

The study also shows that fully a third of women eat away the benefits of their shopping workout while shopping – consuming over 250 calories during their retail therapy (with one in ten consume up to 1,000 calories), making the calorie burn of shopping irrelevant. (Clearly, these women aren’t shopping at Abercrombie and Fitch or American Apparel, beacons of shopping mall fat-shaming. *headdesk*)

Take away: steer clear of Starbucks, Orange Julius, and food courts during your shopping sojourns, people. Just sayin’.

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And the Cookie Factory! Do not want!

On the upside for those of us looking to maximize our shopping-calorie burning potential, 7 per cent of women claimed to be so worried about fitting into clothes on a shopping trip that they significantly curtailed their eating beforehand. No word on how that percentage might change during swimsuit season, but my guess (from personal experience/abject terror) is that this percentage rises SIGNIFICANTLY once the weather gets warmer. Just a theory.

What do you think of this new research? And are you a snacker-while-shopping, or do you have the willpower to shop and say no to delicious, tempting frappuccinos while doing it?

Image source: wikimedia, wikimedia

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