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Sprinkles Founder Shares Her Working Moms Recipe

You make a damn good cupcake. Or maybe it is a chocolate chip cookie or a pecan pie. Then you dream. What if I turned this into a business? What if I change course to make sweet treats all day? Candace Nelson did just that.

In 2005 Candace left her career as an investment banker to open the world’s first ever dedicated cupcake store along with her husband, Charles. Together they have been growing Sprinkles Cupcakes and their family ever since with two boys, ages 6 and 2, and 12 stores. In addition to her life as a mom and entrepreneur, Candace stars as a judge on Food Network’s “Cupcake Wars.” Here, she shares a peek into her life as a working mom.

How was the transition from banking to baking?
A relief! But gradual. I left banking to work for a dot com and when the bottom fell out from that world, I decided to follow my passion and attend pastry school. The rest is history.

Candace Nelson, Sprinkles Cupcakes

What is the best part of being a working mom? 
Feeling that I am doing what I was meant to do and being an example to my children.

When you have a problem, where do you turn for support?
My husband is and has always been my complete support system.  He doles out advice Dr. Phil-style.  He is amazing.

How do your kids perceive your career?
Are you kidding? Ice cream and cupcakes. And they get to go to Sprinkles through the back door? They love it!

What is a typical morning like for you?
It’s a scramble. But preparing lunches, backpacks and to-do lists the night before is always a lifesaver.

How often do your kids eat cupcakes?
For my kids, the cupcakes and cookies and ice cream are still a treat. How else can I bribe good behavior?

And you?
I eat them a few times a week, though during a store opening or recipe development it is about every five minutes.

Can you name a favorite?
It changes by the week, but I have eaten a ridiculous number of dark chocolate cupcakes.

Can you put your life philosophy into one saying?
Eat dessert first!

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