I confessed last week that I didn’t care about The Big Game, which has an official “Super” name related to a “Bowl” but which we’re not supposed to use unless we are a qualified, licensed something-or-other. Even in a blog. I still didn’t watch the game. But that didn’t stop me from taking a gander at some of the commercials. Thank you, YouTube.
There were a few good ads, though the word “best” is pretty subjective. Best … how? In terms of memorability? Entertainment value? Degree to which I now want to purchase their product?
Who knows? Advertising is a mystery to me in a lot of ways. I suppose, for our purposes here, “best” means the commercials that stuck in my head and seemed creative and/or amusing and/or they captured my attention. Here are 10 that fit that description, in no particular order.
“The Phone Call” (Radio Shack)
I don’t know anyone who shops at Radio Shack, nor do I know that I will ever need to go there. But I enjoyed this 80s flashback to the decade of my childhood. Kid ‘n’ Play! Hulk Hogan! Cliff Clavin! Dee Snider! Mary Lou Retton!
I love that Cheerios didn’t cave to the stupid people who didn’t like this multiracial family. Not only did they not cave, but they brought them back during the biggest advertising night of the year. Well done, Cheerios.
“Time Machine” (Doritos)
I don’t know. These user-submitted Doritos ads are sometimes hit-or-miss. But this one was great. We laughed.
“It’s Beautiful” (Coca-Cola)
I can’t help but think there will be a handful of um … “patriots” … who get annoyed that “America the Beautiful” is being sung in languages other than English. But I think this was a lovely melting pot of an ad. Also, what is this liquid coming out of my eyes? [Check out all the individual videos of the singers for each language]
Probably one of the funniest, and most visually terrifying, of the night. They had me at Sarah MacLachlan.
Stephen Colbert’s Wonderful Pistachios Ad
I will never forget the tiny, green mini-Colbert inside Stephen Colbert’s cracked-open head in part 2 of this commercial.
We’re a family that loves Disney and princesses and all that stuff, too. But as the mom of little girls, I think Goldieblox is a fantastic product. This was a cool ad.
Terry Crews & the Muppets (Toyota Highlander)
Because I’m a sucker for Muppets. And for a shirtless, singing, dancing Terry Crews.
Oh, man. The woman hearing for the first time with cochlear implants. The former NFL player with ALS using technology to narrate the whole thing, his daughter in his lap. All the feelings.
“Puppy Love” (Budweiser)
It was late in the game, and maybe it’s because I’ve recently given in to my family’s wishes to get a dog, but I thought this one was super cute.
So those are my favorite commercials from this year’s game. Which Super Game commercial was your favorite?