I saw the GoldieBlox ads last year, when it was all still a Kickstarter campaign. These toys are awesome and amazing. I’m a huge believer in helping get more girls into STEM (science, technology, engineering and math). I just started coaching my kids’ Odyssey of the Mind team and I’m amazed at the creativity and problem solving that goes on in kids’ brains every day. These toys tap into that.
Here’s how GoldieBlox describes their products:
“By tapping into girls strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things. In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.”
These amazing toys are going under my tree. And a high five for the song used in this commercial. As other bloggers have pointed out, it’s genius to adapt this sexist anthem into something so empowering for girls.