Grab your doughnut pillows and listen up, new moms: A hemorrhoid cream company is warning you not to let alone time in your favorite “sanctuary” exacerbate a lumpy problem.
I don’t normally write about product pitches, but this one really popped (ha) so I couldn’t help myself. Here’s some relevant points from a statement by Ferndale Healthcare, the makers of RectiCare Anorectal Cream:
* Pregnancy and labor can contribute to the development of hemorrhoids.
* When moms need time to themselves, they might escape to the bathroom and lock the door.
* While they’re there, they might sit on the throne with some reading material.
* Spending too much time on the pot can aggravate hemorrhoids.
* Nonprescription RectiCare to the rescue! (Not an exact quote, but that’s basically the gist.)
While I can’t speak to the efficacy of RectiCare — sorry folks, you’ll have to look elsewhere for a certified hemorrhoid cream tester — I do give the brand points for drawing a connection between moms’ need for mini-escapes and a common medical problem. (A 2004 study out of Sweden found nearly one in four new moms reported suffering from hemorrhoids.)
Here are a few tips from the Mayo Clinic on what to do if you are battling this postpartum pain in the bottom:
- Soak in a warm tub and apply chilled witch hazel pads to the affected area.
- Eat foods high in fiber, drink plenty of water and be physically active to keep stools soft and regular.
- Check with your health care provider if you need laxatives, stool softeners and — we’re coming full circle now — topical hemorrhoid treatment.
Are you guilty of using bathroom time to take a break from the kids? Does this have you rethinking that habit?
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Photo: Ferndale Healthcare®; RectiCare available at Walgreens