I finally succumbed to my desire to own the world’s most expensive teething toy and bought my baby a Sophie Giraffe. You know that squeaky rubber giraffe that supposedly makes teething tolerable because it’s, you know, French. I noticed that on the box there was a long educational justification for the toy, explaining how it stimulates all five of the senses. There’s color contrast, a textures surface, the smell of the rubber, all of which is supposedly going to help babies’ development. Yeah. It’s a squeaking giraffe. Kids like to bite it. It makes a good noise. Lay off with the educational hard sell, you know?
The next time I was in a store with toys, I made a point of looking at some of the packaging to see if all of them make educational claims. Not surprisingly, they do. I guess toy-makers are afraid it isn’t enough for toys to be fun anymore and now they all need to be developmentally keyed to different ages and different emerging skill sets. Accordingly, toys all have little explanations for what exactly they will do for your baby.
What these labels don’t tell you is what these toys mean for you, as a parent. I’ve gone ahead and decoded a few of the claims so you can be a more educated toy buyer!
Photo credit: photo stock
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