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Milk Truck Mobile Breastfeeding Unit Takes to the Streets

Did you all hear about the Milk Truck Mobile Breastfeeding Unit? Jill Miller had an idea that was one part performance art and one part breastfeeding activism. She wanted to revamp an ice cream truck with a giant breast on top to provide a safe place for nursing moms to feed their babies. The idea got plenty of news coverage (including here at Strollerderby) when it was first proposed, but now a real Milk Truck has hit the streets in Pittsburgh.

Here’s how it works: When a woman publicly nurses her baby and is asked to leave, cover up, or feels like the environment is hostile to breastfeeding in anyway, she can tweet the Milk Truck. She sends The Milk Truck her location and the details of the situation, which are then posted to Facebook, Twitter and The Milk Truck website. The truck arrives at her location and offers a private and comfortable space in which to breastfeed.

Do I think the idea is pracitcal? No. Do I love it anyway? Yes. And here’s why.

Jill explains,

When a woman finds herself in a situation where she is discouraged, harassed, or unwelcome to breastfeed her baby in public, she summons The Milk Truck … The woman feeds her child, the shopkeeper who harassed her feels like a dweeb, and the truck does what it does best creates a spectacle. (Which is, incidentally, the very thing that the shopkeeper thought he was trying to avoid. Alas, some people have to learn the hard way.)

So what do you think? Is the idea too ludicrous to be given the time of day? Or, like me, do you love the idea of people wishing to cover up a nursing mom, having a real spectacle parked outside their place of business?

If you’re in the Pittsburgh area, you can follow the truck on Twitter @PghMilkTruck, or visit the Warhol Museum to see the truck on display.

Read more of Madeline’s writing at Uber Chic for Cheap.
And don’t miss a post! Follow Madeline on Twitter and Facebook.

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