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R.I.P. Go GaGa

caseymullins caseymullins |

There are a lot of baby products that come and go, sheesh, there are a lot of products that come and go in general. I have a gift for falling in love with things that get discontinued. I think I inherited it from my mom. I once went on a borderline psychotic hunt for an ice cream that had been discontinued. I learned this unfortunate news upon walking into the ice cream maker headquarters and asking about my beloved Blue Ribbon Chocolate Cake ice cream.

When my friend Emily told me that Go GaGa, the maker of the best diaper bags in the WORLD was closing up shop I didn’t believe her, yet sure enough the bags are no longer available in their online store and only available (if you’re lucky) in stores that still have available stock. I don’t take diaper bag fandom lightly, I went through at least five in Addie’s first year, never really loving any of them. When I saw Emily’s Go GaGa several years ago I knew I wanted one if I were to ever get pregnant again.

Not only are they well made and well designed, the strap, OH THE STRAP.

The economy has taken away THE strap.

THE strap is a wide stretchy material that doesn’t smash your tender boobs or give you the dreaded boob canyon. It is easily the most comfortable strap ever made. Even people who didn’t have to lug around diaper bags wanted the bag for the strap alone.

The owner of the company, Jill, hopes to retain the patent on the design and bring it back in the future. But YOU GUYS. Why are there ugly, uncomfortable, expensive, condiment-named diaper bags thriving while amazing bags that are all about functional design and philanthropy failing?

I found one online for a friend and I will be treating mine like a prized possession — because if it breaks? I’ll be really bummed.

What baby products have you loved that have been discontinued?

About the Author

caseymullins
caseymullins

Casey Mullins is a writer, photographer and nice person living in Indianapolis with her two little girls, one husband and a one eyed cat. She writes regularly at her personal blog moosh in indy and can be found trolling local bakeries and napping whenever possible.

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5 thoughts on “R.I.P. Go GaGa

  1. arianne says:

    oh nooooooo! we had that green one pictured above with baby #3 and i hadn’t gotten around to buying one for this babe. we seriously used the HECK out of that last one (it lasted years). i don’t even know where i’ll find one. ::sob::

  2. Katie says:

    I received a Petunia bag as a gift with #3 and I have to say that I LOVE it. Sorry. :) but I do know that EVERYONE I know that has a Go Gaga bag lives it to death. Sad.

  3. Michelle Smiles says:

    I have a curse that I find the best thing on that menu at a restaurant and then within 3 months they take it off the menu. My husband will go on for eons about it (because it is often his favorite dish) if asked.

  4. Christina says:

    I love my gogaga bag. I will make sure to take great care of it. Have you checked Amazon? That is where I got mine. But wait a few minutes to check, I am going to head over there now ;)

  5. nancypants says:

    That is one smart bag. I especially like the care taken to avoid boob canyon. But it’s been so long since I’ve had a baby (my baby is six now) that I am really undone by this idea of a condiment-named diaper bag. None of the condiments I pair with “infant parafernalia tote” seems to work…. Is it mustard related because that is the only condiment I ever connect to babies for obvious reasons?

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