Cruelty-free beauty products are rapidly disappearing. Every week a new company announces they are entering the Chinese market (which requires animal testing), and the selection on the U.S. market gets even smaller. It is even confusing to figure out if a brand is cruelty free. Does just the brand need to be CF? What about their parent company? Luckily there are programs like PETA and Leaping Bunny to keep track of who is CF and when brands are making the switch out of the market.
“One important thing to realize is that a product can be MADE in China for export into other markets (like the U.S. and Europe) and can be cruelty free. A finished product that is SOLD via a retail store or distributor in China needs to be tested by the Chinese government. One area of exception is Hong Kong, which often runs by its own rules,” says Jen Matthews, the blogger behind My Beauty Bunny.
My favorite resource for cruelty free beauty brands is Jen’s Cruelty Free Beauty Brands List. Jen takes into account information from Leaping Bunny, PETA and will go out of her way to talk to a brand about their policies as well. Luckily, “many of your favorite brands have refused to sell in China and remain cruelty free. Some of my faves are: Too Faced, Wet N Wild, Milani, Jane, Stila, NYX, Beautisol, DermOrganic, Paul Mitchell, Giovanni, Murad and Dermalogica,” says Jen.
Here’s a look at some of the best cruelty free beauty brands out there and their best products!