CoverGirl has been a favorite brand of mine for many years.
I’ve had a serious relationship with their classic Lash Blast mascara for about 3 years and can’t imagine liking anything more.
Beyond that, I always find myself gravitating toward the neutral shadows and simple products they provide at great price points. I like that they haven’t retired old classics (like the brow pencils noted below), but are constantly adding fresh, new products to their line.
If I had to direct someone to a particular brand at a drugstore, it would be this one. Or Revlon. Both are great, but I think you could build an entire makeup collection from CoverGirl alone and be satisfied.
I picked my “must-try” products from CoverGirl to inspire you to check on the line if you haven’t in a while.