Dying to go blonde but afraid of damaging your hair? Until now, it was a major possibility, but Pasquale Caselle, International Creative Director for IT&LY HAIRFASHION, transformed this level 5 dark brunette into a dazzling level 11 blonde and kept her hair luxuriously long and healthy in the process.
How’d he do it? Well, with its new tube bleaching system, IT&LY’s Blondly Bleaching Cream adheres perfectly to the hair for more uniform results and can lift 1-7 levels with 2 formula secrets: argan oil and jojoba oil. These two oils protect, nourish, and restore the hair fibers for impeccable results and maintain hair safety while lifting hair from dark to light. As a result, hair will shine and feel in better condition never before possible with bleaching!
Pasquale heavily foiled her entire head with IT&LY’s Blondly Bleaching Cream with 30 volume developer. After processing for 35 minutes (or until hair is pale yellow), he removed all the foils and blended the bleach through the rest of the model’s brown hair for 5 minutes. After thoroughly rinsing and shampooing with IT&LY’s Advanced Color Protection Shampoo, Pasquale mixed Aquarly 10N with 20 volume developer for a roots-to-ends application and processed for 20 minutes. Prior to application, he sprayed the ends with Colorly’s Equalizer 2020 to ensure even coverage.
The result is shiny, healthy, glamorous blonde hair! Check out the before/after below.