Katy Perry was recently announced as the Newest Face of COVERGIRL for their Spring 2014 cosmetic line. She made the announcement via Twitter just days before releasing her third album, Prism, on Oct. 22.
Although this is Perry’s first cosmetics partnership, she says, “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.” Read more at Beautylish.
The COVERGIRL people couldn’t be happier. According to USAToday, the folks at COVERGIRL are saying Perry’s “passion, playfulness, and bold style sensibility” is the perfect fit for a brand that “comes ready to roar.”
“Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from,” said Esi Eggleston Bracey, VP and general manager of COVERGIRL Cosmetics.
I believe it’s safe to say we can expect bold and creative combinations from the retro, pin-up pop star.
What Looks Would You Like To See?
Photo Credit: Katy Perry’s Twitter