My First Beauty Products: Willa Skincare For Tweens

Willa: Natural Skincare For GirlsRecently I received a fun line of beauty products to review from a line called Willa – skincare created specifically with young girls in mind – and I am absolutely in love with the line.

Willa was created by mother and daughter team – Christy Prunier and her daughter Willa – when they found themselves fed up with the lack of natural beauty options for young girls. Christy wanted to emphasize the importance of starting a skincare routine for her daughters at an early age (she herself had a scare with skin cancer at the age of 29), but there weren’t many good options for young girls out there. Thus Willa was born – to help girls “start young, stay young”.

As a lover of natural beauty products, I would definitely encourage my own daughter to use these products when she’s a little older. All of the products in the Willa Skincare line are:

  • Paraben and sulfate free
  • DEA and phthalate free
  • Not tested on animals
  • Made lovingly in the USA

Even if you’re not a young girl, these “skincare for tweens” products are just as great for grown-ups who are looking for lovely gentle products. I tried out the Start Fresh Face Wash, On-The-Go face wipes, Smile Butter Lip Balm and Born To Glow SPF shimmer body lotion and I really like them. I will say that the shimmer body lotion is a little too shimmery for my personal taste, but I seriously would’ve loved it when I was a tween. The gloss wasn’t too sticky as many can be and both of the face cleansing products were super gentle, smelled amazing and left my skin feeling super soft.

After I tested them out myself for a bit, I passed them along to my younger cousins – sisters whose ages are 9, 12 and 15 – to get some feedback from Willa’s key demographic. Their take on the products? “This is cool – I really liked this stuff! It made my skin smell and feel really nice and I liked the color of the lip gloss.” So there you have it…out of the mouths of tween/teen girls who are the knowers of all that is cool.

Also, for those of you who might think that a beauty line geared toward girls will only feed our culture’s emphasis on unrealistic beauty expectations, I truly believe that this is not the case with Willa skincare line. I’ll admit that I myself was a little skeptical at first, but once I read up on Willa and their philosophy I was sold. Teaching our daughters about self-care and pride in their appearance is an important thing and that is more of the focus of this brand – teaching girls to make healthy choices and encouraging them to approach beauty in a natural and fun way, which is something I am completely for.

What  are your thoughts?

Article Posted 3 years Ago
share this article
facebook twitter tumblr pinterest
See Comments
what do you think?
share this article
facebook twitter tumblr pinterest
See Comments
what do you think?
what do you think?
close comments
Subscribe to the
Welcome to
Sign Out
Follow us on