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7 Food Marketing Fails: Products That Bombed Big Time

By Brooke McLay |

Perhaps you remember the Arch Deluxe, the massive burger launch from McDonalds that was pulled from menu’s after an aggressive (and expensive) marketing campaign? Good memory. Now, what about Funky Fries, Crystal Pepsi, or these other fascinatingly inedible food products that couldn’t be saved by clever marketing. Take a walk down memory lane and discover the secrets behind seven products that barely saw the light of day.

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7 Food Marketing Fails: Nasty Products the Public Could Live Without

Crystal Pepsi

After a few test markets responded positively to this "pure," caffeine-free version of Pepsi, the company launched Crystal Pepsi in 1992 with the slogan, "You've never seen a taste like this." But consumers clearly preferred the original, soda color and all. The marketing mind behind the campaign, David C. Novak, admitted in an interview, "I still think it's the best idea I ever had, and the worst executed.…It would have been nice if I'd made sure the product tasted good. Once you have a great idea and you blow it, you don't get a chance to resurrect it." Pepsi went back to square one.
Celebrate the longstanding goodness of classic Pepsi with Diet Pepsi Chocolate Chunk Cookies.

 

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About Brooke McLay

brooke-mclay

Brooke McLay

Brooke McLay is a recipe developer, food writer, food photographer, and cooking show host for Babble, General Mills, and Good Cook. You can find and follow her latest whims at Cheeky Kitchen. Read bio and latest posts → Read Brooke's latest posts →

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