When I read this morning that Krispy Kreme, the doughnut chain founded in 1937 in Winston-Salem, North Carolina, was opening its first-ever outpost in Bangkok, Thailand, today, I had to smile. The chain is suitably famous for its unbelievably addictive yeasty raised and glazed doughnuts; they are an ultimate comfort food, those little sugar bombs. They are also, for me, incredibly evocative of childhood, when I used to love to go the Krispy Kreme in downtown Atlanta, which was open all night and which you could smell from miles away…the air that hung around the place was so moist and dense with sweetness, in seemed to carry you right into the store. In our health-conscious age, it’s hard to argue that a doughnut is good for you, or that what the world really needs is more of them. But I can’t help thinking that a Krispy Kreme every now and then would improve the mood of just about anybody out there. Imagining a little girl holding her mother’s hand in a Krispy Kreme parking lot — in Bangkok — made me think that the modern childhood experience is not yet devoid of all sense of fun. Not yet, anyway.
If you like Krispy Kreme like I do, click here for some fun sites and facts.
*This hilarious UK-based site, Krispy Kreme addicts, has a funny note on how to optimize the experience of eating a Krispy Kreme.
*The official Krispy Kreme website has a useful store locator and sells cool merchandise with the signature red-scripted K.K. logo…but not doughnuts: One of Krispy Kreme’s hallmarks is that they should be “fresh out of the oven,” and thus they don’t ship them.
*Krispy Kreme’s stock is publicly traded on the New York Stock Exchange; since the beginning of 2002 its stock had fallen dramatically, but it’s now in the process of making a huge comeback according to this business article in TheStreet.com.
*The TLC channel’s show “How Stuff Works” devoted an episode to Krispy Kreme.
*An enterprising cook posted this recipe for “homemade copycat Krispy Kreme” doughnuts. If you’re so inclined, give it a shot!
Photo courtesy of Krispy Kreme Addicts