With a pitchfork in one hand and an iPhone in another, today’s farmers are turning to Facebook and Twitter to get the freshest, hand-picked produce to the most discerning customers.
Fourth-generation avocado farmer Ben Holtz is one farmer leading this trend. Farmer Ben’s company, California Avocados Direct, ships fresh California-grown avocados direct to customers throughout the country. Think of it as the Farmers Market 2.0.
To personalize the process, making the shopping experience feel just as personal as it is to him, Farmer Ben has conjured a clever idea. He sends a picture of himself along with every order.
Other companies offer similar services to shoppers, locally grown produce shipped straight off the vine. Farm Fresh to You delivers boxes of organic produce fresh from the fields of Capay Organic Farm in California to customers’ doorsteps or offices on the frequency they choose. The service started with a handful of customers, with the deliveries being done from a family station wagon and has now expanded to meet the demands of a growing customer base via the world wide web.
Full Circle Farm is another online site specializing in Farm-to-Table service. With a commitment to responsibly harvest food from regional, organic farms, owners Andrew and Wendy Stout are passionate about delivering locally grown produce to customers in Washington, Idaho, and parts of Alaska.
As concerns over food safety and production continue to mount for many consumers, farmers like Ben, the Capay Organic family, and Stout family are truly leading the way to a new age of more healthy, more sustainable food choices.