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Green Mountain Coffee Roasters: Bringing Starbucks Coffee to a K-Cup Near You

By brooklynsupper |

Green Mountain CoffeeIn a landmark deal reached today between Green Mountain Coffee Roasters and Starbucks, Starbucks coffee will soon be available in K-cups at a retailer near you. For those not familiar with Green Mountain Coffee’s Keurig Single-Cup brewing system, it’s a special coffee maker that brews single serving coffee and is very popular with consumers, especially offices. Tea lovers will even be able to pick up Tazo tea K-cups. These items are to be sold at retail outlets and at your local Starbucks.

So, what’s the big deal about K-cups? And do they warrant the hype? Well, yes and no. K-cups are designed to produce a perfect cup of coffee at the touch of a button, and that’s a truly marvelous thing to have. But there’s a hidden cost with them too. You see, the K-cup itself is made of non-recyclable plastic and almost all of the over 1.6 million K-cups sold last year ended up in a landfill. Of course, there is debate as to whether anything can biodegrade in a landfill anyway, but technically speaking your average coffee filter and coffee grinds easily decompose.

So what’s a concerned coffee lover to do? Well, if you’re really concerned, it’s probably best to avoid K-cup coffee all together. At least for now, according to their website Keurig is actively researching ways to make their K-cups recyclable.

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About brooklynsupper



Elizabeth Stark and Brian Campbell write the blog Brooklyn Supper, dedicated to seasonal ingredients and wholesome home cooking. Read bio and latest posts → Read Elizabeth's latest posts →

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2 thoughts on “Green Mountain Coffee Roasters: Bringing Starbucks Coffee to a K-Cup Near You

  1. Katelyn says:

    You can also buy a reusable k-cup and fill it with your own coffee – it’s not as convenient, but it would fulfill the “make just one cup at a time, fresh & tasty” promise of the regular k-cups. My husband and I use both the regular k-cups and the reusable, when we want to brew a locally roasted speciality coffee that isn’t available in k-cups.

  2. Robert says:

    We’ve tried the reusable k-cup filter and it doesn’t impress. It tends to leak out the top and doesn’t pass the water the same way as a real k-cup. I hope Keurig comes up with a more enviro-freindly solution, or they’ll face the same sort of pressure the bottled water industry is now starting to encounter. At least we open ours up and recycle the grounds before we toss the cup.

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