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Ikea Has a Baking Book, and Yes, Homemade is Best

By Ole & Shaina Olmanson |

Ikea has a new coffee table, Hembakat är Bäst (Homemade is Best). I agree. Homemade *is* best. By far, my favorite part about this is the interesting photography throughout the book. The ingredient photos are just fabulous, and I love the visualization from ingredients to finished product. It’s a great representation of the baking process and turning things that look nothing like the finished product into an edible cake, cookie or tart.

Workgroup for Homemade is Best:

Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors
Art director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Planner: Tobias Nordström
Photographer: Carl Kleiner / Agent Bauer
Retouch: F&B Factory, Henrik Lagerberg
Stylist: Evelina Bratell

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About Ole & Shaina Olmanson


Ole & Shaina Olmanson

Shaina Olmanson is the food writer and home cook behind Food for My Family. Shaina can usually be found in one of three places: cooking, at the computer or behind the camera. These three things occur in the kitchen simultaneously with her four children hanging from her apron strings as she teaches them to cook and the importance of eating locally, seasonally, organically and together. She is a former Babble Food blogger.

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