The Queen of Cookies Brings New Technology to Your Holiday BakingJulieVR
Not since Cookie Monster reigned the TV screen has anyone been so associated with cookies. Martha Stewart, known for decades for her cookie-baking prowess, has just launched Martha Stewart Makes Cookies, a new iPad app featuring more than 50 of her well-loved recipes—ranging from classic shortbread to chocolate-chestnut meringues— presented on a “cookie runway” that lets users peruse them all. Not only that – Martha’s new all-encompassing cookie app includes video tutorials, built-in timers, shopping lists that can be e-mailed to your phone and a glossary of baking tools – it’s recipes and resources in one, so you don’t need to call your mom or Grandma for advice. (You really should, anyway.)
We’ve come a long way from the day of the recipe box, when holiday baking came from recipes hand-written on scraps of paper, torn from newspapers and jotted in the back of family cookbooks.
“Martha Stewart Makes Cookies is a great app for everyone—people like me who have been baking forever, and those who are learning to bake for the first time, especially children, who are tech savvy and will enjoy using it alongside their parents,” said Martha Stewart, Founder of MSLO. “At MSLO, we love cookies, we love these recipes, and we love the fact that we can share our innovative new app with everyone just in time for the holiday season!”
Over the years, MSLO has created hundreds of cookie recipes, 175 of which were featured in the 2008 bestseller Martha Stewart’s Cookies. The launch of Martha Stewart Makes Cookies also coincides with the publication of Martha Stewart Holiday Cookies, a special magazine issue featuring 101 different cookie recipes. (I must admit – I have more than one of her holiday cookie back issues in a pile beside my window as I type this. I pull them out every year.)
I kind of love that the cookies are presented as fashionistas, strutting their stuff down a runway. There is, of course, a wide range of varieties, from the Traditionalist (Classic Shortbread) to the Trendsetter (Chocolate-Chestnut Meringues); from the Little Ones (Gingerbread People) to the Grown-Ups (Fennel, Orange, and Nut Biscotti) and more. The app is expected to be updated with 50 additional recipes in January, just in time for Valentine’s Day.
Features of the new app include:
-A “cookie runway” that allows users to search through all of the app’s 50+ recipes
-An innovative roulette-wheel-style recipe finder that lets users search by type and flavor
-Emailable shopping lists
-Ability to share favorite cookies via email, Facebook, or Twitter
-Sumptuous photographs of all kinds of cookies
-Timers, tips and techniques
-11 easy-to-follow “how-to” videos
-A glossary of tools for mixing, baking and decorating
Martha Stewart Makes Cookies is available for $7.99 from the App Store on iPad, or you can get it here.