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Starbucks Logo Gets a Face-lift

By Ole & Shaina Olmanson |

Don’t worry, it’s not the Starbucks Siren getting a face-lift. Rather, it’s the company’s name getting lifted right off the logo.

The Starbucks Siren, in all her topless mermaid glory is getting center stage on the cup, which is filled with your favorite coffee (or not) beverage. Starbucks has dropped the black word banding around the siren, leaving the Starbucks logo as a completely green image of the mermaid on the cup. Starbucks CEO Howard Schultz explains the new Starbucks logo and the brand’s vision for the future on the Starbucks’ site today.

And along with all those faovrite beverages, you must have a baked good or two. Here are some of our favorite Starbucks copycat recipes from flavored syrups to “fresh from the bakery case” scones to bring the coffee shop experience to your own home.

**Make your own flavored syrup to spruce up that homemade latte or cappuccino. From cinnamon to orange-infused, these syrups will make you feel like a barista in no time.

**These maple oat nut scones have a sort of cult following. With walnuts baked in and a maple glaze on top, they are the perfect bakery item to accompany a cup of java in the middle of winter.

**The petite vanilla bean scones at Starbucks are one of my kids’ favorites. Tiny and glazed, they’re perfect for small hands. Try these in your very own kitchen.

**Brooke’s blueberry cream scones look divine, and she claims they’re better than the ones behind the glass at Starbucks. Try them out and judge for yourself.

Top photo from the Starbucks site downloads.

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About Ole & Shaina Olmanson


Ole & Shaina Olmanson

Shaina Olmanson is the food writer and home cook behind Food for My Family. Shaina can usually be found in one of three places: cooking, at the computer or behind the camera. These three things occur in the kitchen simultaneously with her four children hanging from her apron strings as she teaches them to cook and the importance of eating locally, seasonally, organically and together. She is a former Babble Food blogger.

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7 thoughts on “Starbucks Logo Gets a Face-lift

  1. bridget {bake at 350} says:

    It will be strange to see those cups without the name….but very cool to see the transformation over the years!

  2. Josee Charbonneau says:

    Not sure that I like it… unless you are familiar with this siren, how will you know it’s Starbucks??

  3. Amanda says:

    Interesting! I dont go there… been maybe twice in my life.. so this was all new to me!

  4. Michael A. Robson says:

    I believe Nike did the same thing like 15 years ago. They’re trying to create symbols (like the swoosh), which can be recognized without words or language. Interesting. But this is hard to describe… Are people going to say, “Just look for the green starbucks girl circle thing”

    “Look for the Golden Arches”

    “Look for the Apple logo”

    “Look for the swoosh”


  5. Wenderly says:

    I. live. for. Starbucks. Love the new logo!

  6. Steve says:

    It really SUCKS and the removal of the company name makes the logo look lie an adult strip joint or a fish market.

  7. [...] more: Starbucks Logo Gets the Face-lift – Babble (blog) This entry was posted in Uncategorized and tagged brooklyn-supper, children, cooking, creator, [...]

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