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Want Your Family to Eat Healthier But Can't Always Do It? You're Not Alone.

 

How many times have you said, “I want my kids to eat as healthily as possible, but sometimes real life just gets in the way?”

Yes, we hear you, and we sympathize. It’s not easy reading a product label while your toddler tries to crawl out of the grocery cart and help himself to M&Ms. With all the confusion around what’s really healthy (as well as ambiguous words like “natural” and organic”), not to mention with tantrums building and low-hanging Fruity Pebbles, what’s a mom or dad to do?

Even well-intentioned parents struggle to feed their families as healthily as they’d like to, so Babble teamed up with Safeway to conduct a grocery shopping and nutrition survey, hoping to better understand the various difficulties moms and dads face.

The resulting “ABCs of Healthier Mealtimes” survey provided surprising insights from parents nationwide, including:

-44 percent of respondents said their children don’t eat healthy food unless bribed — or at all!
-76 percent of respondents would like to buy natural or organic products
-14 percent of respondents said their spouse gets in the way of their kids eating healthily!
-41 percent of parents surveyed said they either avoid aisles where they know their child will try to convince them to purchase unhealthy foods or don’t bring their kids at all.

All this data adds up to tell us that there are significant structural challenges in the ways of parents who are trying to feed their kids right. Babble applauds grocery stores (like Safeway) that are making an effort to stock more quality products and labeling them more clearly so parents have less trouble finding what they’re looking for. Hopefully with data like this, other stores will follow suit and try to help beleaguered parents make the best choices for themselves and their families.

In the meantime, parents in many communities will simply have to make due. But don’t worry; the next time you want to feed your child brown rice and kale but end up just grabbing something from the freezer, we get it —and you’re not alone.

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