It was bound to happen sooner or later. With the explosion of cooking entertainment on television, it was really only a matter of time before the food phenomenon came to the smaller screen. Online video giant YouTube has announced the sixteen cooking channels that will be the first class of YouTube Next Chefs.
The program is part of the global partner development initiative, YouTube NextUp, that aims to “supercharge the careers of the world’s next big stars who are starting their careers on YouTube.” To accomplish this, the 12-week program includes “virtual training powered by Google+ Hangouts, collaboration projects, and mentoring by industry experts.”
There will also be assignments focused on improving video-making, audience building, and general YouTube skills. Simply put, the YouTube Next Chef program is a “crash course in production and editing techniques.”
Sound like a lot to digest? The YouTube Next Chef program reads more like a Master’s degree in YouTube than a cut-throat cooking competition, but that remains to be seen.
And guess what? It remains to be seen… first hand!