Every year October brings a flood of pink to our television screens and media outlets for National Breast Cancer Awareness Month. Having a few friends who are battling the disease right now and being a bit of a skeptic myself, I have often wondered whether wearing pink really makes any difference, and how we can better identify pinkwashing from true fundraising efforts. As a huge football fan, a couple of years ago I questioned the NFL too with their pink rally towels, cleats, and footballs. That is when I learned about the impact that the NFL’s efforts have made towards breast cancer awareness and fundraising.
Over the past five years the National Football League has made this a huge priority, and has raised approximately $4.5 million for the American Cancer Society to date. This year, the NFL and the NFL Players Association will support National Breast Cancer Awareness Month with their initiative called “A Crucial Catch: Annual Screening Saves Lives,” which reminds women 40 and older about the importance of having an annual mammogram. Funds raised through A Crucial Catch support the American Cancer Society’s Community Health Advocates implementing National Grants for Empowerment (CHANGE) program, which provides outreach and breast cancer screenings to women who need them.
To mark the fifth anniversary of the campaign, this year will highlight inspiring stories of survivors who have been impacted by the A Crucial Catch campaign. Tina, a Jets fan and mother of three, did a self-exam after watching a 2011 Jets game, which led to an early and life-saving discovery of breast cancer.
And that is really why efforts such as this one matter. If seeing a player wearing pink reminds even one woman to do a self exam or to make an appointment for her mammogram, then all this really does make a difference. If the NFL’s fundraising efforts can help an under-insured woman receive treatment, then it really does matter.
Beginning this week, players, coaches, and cheerleaders will be wearing and using pink merchandise, which will be autographed post-game and auctioned at NFL Auction (www.nfl.com/auction). All net proceeds from the sale of Breast Cancer Awareness items on NFL Auction will benefit the American Cancer Society.
In addition, several NFL partners are creating pink merchandise for Breast Cancer Awareness games and by selling pink merchandise in stadium retail stores and online, with a portion of proceeds going to breast cancer charities. For more information, visit nfl.com/pink. Even Diet Pepsi is teaming up with spokesperson Sofia Vergara in support of NFL Auction, donating items and experiences for fans to bid on, with proceeds benefiting the American Cancer Society.
NFL Players will be raising money for Breast Cancer Awareness with collective and individual efforts across the country. Through the NFLPA’s One Team for the Cure initiative, approximately 20 players who have been affected by cancer will have personalized t-shirts available for sale at One Team Shop.com.
Since breast cancer has touched so many lives it should be no surprise that the disease has deeply affected many NFL players, coaches, and owners too. You can browse through the slideshow below to find out how your team will honor National Breast Cancer Awareness Month.
Here is yet another reason to love football.
Image credit: http://NFL.com
Jessica also recently wrote:
Yet Another Reason Why All Women Should Take Folic Acid
Read Carefully Before You Purchase These 10 Foods
Get Moving! Babble Bloggers Share their Workout Playlists
Let’s Talk About Weight Stigma
Why Every Woman Should Check Her Neck
The Unexpected Benefits of Good Dental Hygiene
Happy News for Wine Drinkers
Monday Morning Quarterback? Watch Your Waistline!
6 Reasons Why Giving Back is Good for You