First, the diamond watches. Then the big screen television. Then, we were floored by the cruise. But that wasn’t enough.
No, not for Oprah’s Favorite Things!
Volkswagen AG stunned and delighted the audience of “The Oprah Winfrey Show” on Monday when it offered each person a free, all-new, 2012 Volkswagen Beetle.
The German automaker gave away symbolic keys to 275 cars that audience members will receive next year.
Oprah owns a Beetle of her own and reached out to Volkswagen, telling executives the car is one of her “favorite things,” Jonathan Browning, president of Volkswagen of America, said.
Smart marketing move on the part of Volkswagen to do this on Oprah! The company says that two-thirds of Beetle drivers are women, reinforcing the Beetle’s image as a woman’s car.
The price of the new, redesigned Beetle is unknown yet but the current model starts at $18,690. Volkswagen revealed only the silhouette of the new model, a sleeker and sportier version of the current Beetle, a contemporary take on VW’s first car.
The 2012 New Beetle is one of three all-new models that Volkswagen is rolling out to boost its U.S. sales. Other models coming out are the redesigned Jetta and a new midsize car.
What better way than to boost the Beetle than on Oprah!