American Idol in Trouble? Lowest Ratings in Show History?Michelle Lamar
Last night’s premiere of American Idol delivered the lowest ratings in the show’s history. American Idol was still a monster, dominating the competition and putting up some very big audience stats (estimated 26.2 million viewers). Most TV shows only dream of attracting an audience of 26 million so clearly American Idol is still…American Idol.
But if you compare American Idol against its own history, last night’s premiere fell way short. E! Online reports that “the 10th season opener will go down as the franchise’s ‘least’-watched since its first, summer-launched season.”E! also reports that the new judges were not as big of a ratings boost as anticipated. E! said “the new judges seemed less of a draw than the competition itself: the show’s first-half hour, in which Lopez and Tyler were introduced, drew its smallest numbers of the night.”
Entertainment Weekly reports on the specific numbers behind the American Idol ratings drop. The entertainment news publication said, “Idol drew 26.1 million viewers, down 13 percent. Among the key adult demo, the show earned a 9.7 preliminary adults 18-49 rating, down 18 percent from 2010²s opener. The largest declines were among younger viewers, with teen viewership down 28 percent.”
Entertainment Weekly said a 13 percent drop was still “below Fox’s panic line” and that the network would be very worried if there was a drop of 20 percent or more.
What do you think?
Photo: FOX/American Idol