Despite having lived in and around Hollywood for most of my life, the concept of Hollywood’s fancy gifting salons has been a complete abstraction. So a visit to Jayneoni Moore’s Pre-Oscar Studio at the Beverly Hilton this weekend was a perfect way to see the gear celebs and their kids like and get treated to in this town. (The event also benefits the Jayneoni Moore Children’s Fund.) I might not have recognized everyone there, but Rachel Zoe and her baby bump made an appearance (Find out who else was there after the jump!) and I did notice some of my favorite brands and products, along with plenty of new ones I wasn’t familiar with.
Companies including Puppy & Bean (pictured above) Mod Mom Furniture, Baby Bot, Oh Baby Skincare, Zoe Organics, Aden + Anais (pictured below), Giggle, Baby Gourmet, Any Random Jane, Playpants, and Turtle Toppy were on hand to show off their goods. Plus the Spanx Booty Bus was on hand (not for the babies, obviously). My son had a blast tooling around the play area that was outfitted with awesome toys and gear from Plan Toys, Ikea, Hasbro, and others.
The one person who cannot be mistaken for anyone else? That would be an eight-month pregnant Rachel Zoe (first picture above), rocking a serious pair of black over-the-knee platform boots with a killer heel (about 6 inches), black hat, round sunglasses, and a fur coat. Definitely not your average mama, even for here in L.A. Other attendees included Danica McKellar, Christina Milian, Laila Ali, Esai Morales, and Angie Everhart.
More super cute products featured at the event.
Gorgeous desserts from The Sugar Fairy.
— Jessica Ritz