It looks like this year’s summer has just gotten a few degrees hotter. Chart topper and celebrity mother Beyonce Knowles is the new face for H&M’s summer ad campaign and oh my, is she sizzling in it!
From what we’re hearing, some of the pieces that Beyonce wears in the new ads were inspired by her individual style. The singer also gave “personal input on the pieces seen in the campaign,” says a representative for the brand. The adverts will introduce the yummy mummy as “Beyoncé as Mrs Carter in H&M” – tying in with the name of her upcoming world tour. Here’s what she says in a press release:
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
We couldn’t agree with you more, Bey Bey. Tell us Babble readers, are you H&M fans?
Photo Credit: Vogue UK