Cram It In the Boot: Mini Super Bowl Commercial Inappropriate

cram it in the boot
Super Bowl Declaration of Independence

A Super Bowl commercial has to stand out. These aren’t your ordinary commercials. You have actual Super Bowl commercial fans. Companies need to step out of the box and make a memorable commercial.

The problem comes when a commercial goes a little too far.

Did you see the Mini’s “Cram it in the boot” commercial?

With “cram it in the boot” being repeated over and over, with a good-looking model making shoving gestures in the mini’s “boot,” it seemed more than just a little dirty. I have to wonder if that is one of those commercials that we’ll never see on our televisions again after tonight: on youtube, sure.

What did you think of the “cram it in the boot” Super Bowl commercial?