First Look at the Missoni Line for Target! What Celeb Moms Love Missoni? (Photos)

NIcole Richie in Missoni

Target has done it again. The popular super store has partnered with yet another high end design house to bring their expensive goods to the rest of us for a much, much, much lower price point. The newest line to join the ranks? Missoni.

The line is set to launch September 13th at Targets across the country. And line will be huge, with about 400 items. There will be luggage, dinner plates, bed linens and clothing for moms, dads, kids and babies!

Angela Missoni – who is spearheading the project – said “Our collection for Target embodies Missoni’s values of family, color and quality. It has been a fantastic experience translating our aesthetic into an affordable line, one we are eager to share with families across the United States.”

And keeping it a family affair for them, she enlisted her daughter Margherita Missoni to pose in the ads.

Check out the first look at the Missoni line and some celeb who love Missoni right here!

  • Missoni Ad 1 of 7
    Missoni Ad
  • Missoni Ad Featuring Margherita Missoni 2 of 7
    Missoni Ad Featuring Margherita Missoni
  • Angie Harmon 3 of 7
    Angie Harmon
  • Rachel Zoe 4 of 7
    Rachel Zoe
    Holding her baby boy wrapped in Missoni for Bugaboo.
  • Rachel Zoe 5 of 7
    Rachel Zoe
    Rachel Zoe and her Missoni Bugaboo stroller.
  • Nicole Richie 6 of 7
    Nicole Richie
  • Margherita Missoni and Angela Missoni 7 of 7
    Margherita Missoni and Angela Missoni