When we first got Netflix streaming, we were stoked. At the time, our daughter was going through a long string of colds and flus, and was spending more time that she should have camped out on our couch watching movies. Netflix was a godsend. She was able to watch some of her favorite Disney movies via Netflix like Princess and the Frog and Toy Story over and over again. We had the DVDs, but those met a scratchy fate after she realized they could also be used to mimic ice skating on our hardwood floors. Netflix made those sick days, and Friday night movie nights, far easier to navigate entertainment wise. This was thanks to a deal Netflix had with Starz Play who had the streaming rights to not just Disney’s films but Sony’s back catalog. But then the party ended. On February 28, 2012, Netflix lost access to all of Disney’s princesses and talking animals. And I, like many a parent, was bummed.
Trying to explain to my daughter the concept of business contracts, rights and permissions was not easy. She just didn’t get why Netflix didn’t have Princess and the Frog anymore. We scoured their kid catalog for something else to watch but she is a Disney girl through and through and the offerings of RinTinTin and VeggieTales just wasn’t cutting it. But this week it was announced that Netflix will be sprinkled with Disney magic.
But we’ll have to wait for the convenience that the their streaming affords us. Netflix won’t have access to the titles until 2016; four years from now. As Forbes says, “Four years is an eternity in the increasingly competitive, ever-changing, digital-content business.” And an eternity for parents. By the time the films start to stream again, my daughter will be ten. But at that age, she will undoubtedly still be enamored with Disney’s films. And really, it’s something you never outgrow.
Are you excited that Disney will be returning to Netflix?
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