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Iron Man 3! Details About the New Installment PLUS Trailer!

iron-man-3-poster-avance-del-trailer-L-ueASkGThere is an added treat when you go to the theaters to see Oz The Great and Powerful on Friday, a adrenaline soaked Iron Man 3 trailer, but you know what? We got the trailer right here for you! So you don’t have to wait until Friday to check out all the action, all the adventure and all that Robert Downey Jr.. And I can tell you first, hand, it is worth watching.

While in Los Angeles, at the Walt Disney Animation Studios, we got a sneak peek at the trailer and it was, in one word, awesome! And the trailer was presented to us by none other than Kevin Feige, the president of production at Marvel Studios. We talked Kevin about this new highly anticipated sequel, the addition of a kid and all sorts of exclusive details! Check out our interview (and the trailer) below:

On Iron Man 3
In coming off the heels of Avengers, we wanted to focus on Tony (Tony Stark played by Robert Downey Jr.),  seeing him with Thor, obviously was awesome and was our big event last Summer.  This time we wanted to return to Tony’s world.  His place in Malibu, which is why you see him with Pepper (played by Gwenyth Paltrow).  And we wanted to remind the audience, yes the suits are cool, but it’s his intellect that is really his super power.

And if you’ll remember the beginning of Iron Man 1, he’s in a cave.  He doesn’t have access to anything, and he ends up building his first Iron Man suit.  So what we wanted to do in this movie was put him in a similar position.  Take away everything from Tony and see how he can fight the villain back.  Things are going more or less swimmingly for Tony.  He’s a little nervous.  He’s got a little bit of anxiety after the events of The Avengers.

He’s been to outer space, he’s seen aliens, he’s seen green people, he’s seen guys with hammers, and he’s just a guy.  So it sometimes worries him and he thinks “maybe I’m only super if I’m in the suit.”  This movie is the movie that reminds him he’s super, even out of his suit.  He just has to sort of figure that out.

What to expect in Iron Man 3.
Happy Hogan is again played by Jon Favreau, who is one of Tony Stark’s best friends, is hurt, seemingly an attack by the new villain as Mandarin, a terrorist in this world.  And he’s going to investigate who this terrorist is and where he can find him.  And it leads him to a place Tony’s never been in any of the movies, which is the middle of the good old US of A.  He’s in small town, Rose Hill, Tennessee.  And he meets a boy.

We really wanted him to be fighting for his friends, for the love of his life, Pepper, who wants to see him in an are that he’s not.  He’s comfortable in the penthouses of Manhattan, in mansions in Malibu.  Here he is in the middle of Tennessee with his hat pulled low and he’s trying to do this investigation.  And this very sweet and funny relationship that he begins with this little boy.  Again, reminding the audience he’s a superhero, he’s frankly our most famous superhero, all because he’s got a very intelligent, scientific mind.

On the kid:
That little kid is named Tyson, we had this idea to team him up with a little kid for a section of the movie.  We auditioned lots and lots of kids and Tyson came in and was just a real kid.  He could barely keep a straight face looking at Robert.

He bonded with Robert completely and we decided, “you know what, this is who we want to cast.”  I called Robert, I said, “I think he’s the best kid, I’m going to cast him.”  He said, “let me call him.”  So I called his mom, and I said what time does he get out of school and what’s his cell phone?  And when he came out of school, his cell phone rang and it was Robert Downey, Jr. calling saying, “you’re going to be in Iron Man 3!” And so it continued like that for the rest of the production.  It was really great and they formed a nice bond.

And it is- it is a fun bond.  Tony does not treat him like a kid necessarily.  Which I think little boys like when adults don’t treat them like that.  We’ve screened it for a few audiences just in a normal test screening, and this relationship is ranked as one of the most surprising, and unique, and new things about the movie.  Which was exciting because it was one of the scary things. We’ve never really had a kid, a little kid, that had that big a part in any of our films. So that was exciting.  The rest of the movie continues with action.

There are a lot of suits in this movie.  While it is both a movie in which he spends quite a bit of time outside of the suit, as you see it’s not working and he’s- and he’s with Ty in Tennessee, by the end of it we reveal that underneath the house, which is now covered with rubble, he’s got dozens and dozens of suits.  And once, throughout the course of the movie, and all that rubble gets pulled aside by construction cranes, just when he needs him, he calls him to the rescue and we have what I think is the biggest most action packed finale we’ve had.

The Pressure:
I showed the film to Joss Whedon, who is our writer-director of Avengers and who is currently working on Avengers 2, and he saw the finale of this and he goes, now what am I supposed to do now? What am I going to do in Avengers 2?

The Family Appeal:
All of our movies are PG-13.  I know parents who take their four-year-olds, and I know parents who won’t let their kids see them until they’re thirteen.  So that really depends on that.  For us, there are things you can do if you are going by the letter of the law in a PG-13 movie.  There’s a level of violence you can add, there’s a level of sexuality you can have, there’s a level of language you can have.  We never go anywhere near that, top of that.  Because we don’t want to.  Because that’s not what our characters are about.

When you have the amount of fighting and explosions and some blood on his nose when he puts the suit on, we do want that.  We want it to be real.  Otherwise it’s just a CG thing hitting a CG person.  So that’s why we’re always in that PG-13 range. Jon Favreau on the first two, movies, Joss Whedon on the Avengers, myself, we have kids.  We want to be able to take our kids to these movies and to enjoy them.  It’s really the level of intensity that determines, you know, whether parents are comfortable taking their kids to it as opposed to content, necessarily.

The Legacy:
I do think that- that there’s a legacy with Marvel, and there’s a history with Marvel.  And you have grandparents and parents and kids and little kids that know them whether they read them…you know…  I’ve met people that are eighty years old, ninety years old, that talk about reading a Captain American comic in the…I don’t know if they were actually in the trenches…but somewhere, at some point in World War II.  And I had a three-year-old, a nephew, and I have a four-year-old daughter who asked me all about Iron Man, “Does he fly?  Is he a robot?” Because of the toys.  Or because of the pajamas, or because of the shoes.  I love that about Marvel.  I love that it can stay cool and relevant from a two-year-old to a twelve-year-old to a twenty-two-year old to a ninety-two-year old. That’s important to us.

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