You can imagine that Apple might have a wish list of famous celebrities they’d love to see out and about using the iPad. Chris Martin skyping with Apple and Moses while he’s out on tour. Matt Damon showing those delightful daughters of his an episode of Yo Gabba Gabba. Barack Obama doing, well, anything.
Famous celebrities. Not infamous ones. So they probably won’t be using these shots of Jesse James, carrying an iPad in his hand after dropping off his daughter. In fact, if there was a “Tiger Text” program for online images, they’d be using it to try to make these go away.