Jessica Alba is one busy lady these days! Between adjusting to life with her second daughter, Haven, and getting ready for the holidays, she definitely has a lot on her plate, but that isn’t stopping her from launching a business that caters to green moms!
Jessica’s new company is called The Honest Company, which is a website that will help green moms find eco-friendly baby products all in one place.
Of her interest in starting The Honest Company, Alba said, “When I was preparing for my first child, I started doing research online about how to have a safe home. I was completely shocked by how many dangerous chemicals were in so many products that I used. We were able to create a safe environment for our family but it was very, very expensive. I understand that not a lot of families have the means to buy all new items and products…but there are a lot of great eco-sites out there are helping people buy safe products.”
It sounds like Jessica is just as good a mom to “Mother Earth” as she is to her two little girls. As for how daughter Honor is adjusting to life with a new sibling? Alba reports, “Honor is just the best big sister. I guess that’s a pretty great landmark in itself. She’s so great with Haven.”
Jessica’s company is set to launch in January, so it sounds like she’ll have quite a bit to celebrate in 2012!