Jessica Simpson's Weight Watchers Ad: Does It Live Up To The Hype?Joanna Mazewski
Let’s recap here: Jessica Simpson gained a lot of weight during her pregnancy, has been paid a reportedly $4 million to lose it all and is now on a media blitz trying to help inspire the rest of us moms out there to “feel good” about ourselves and “feel amazing” through the spirit of Weight Watchers. Ok, here it goes:
I mean, I love Jessica and everything, but her new Weight Watchers ad just feels like one gigantic fart bubble. Sure, I would feel amazing too if Weight Watchers paid me with a seven-figure paycheck to lose my back pouches (I refuse to call them love handles), but I honestly don’t feel like Jess and her “big reveal” on the Katie Couric show lived up to its hype. While walking on stage in a bikini might have been a little over dramatic, I’ll be honest here: us hard working mothers want results. If Weight Watchers wants to talk to me through a series of ads with Jessica Simpson making funny faces, then they’ve got a little more work to do.
During Katie’s show, it was pointed out that the commercial only showed Jessica from the head up, which IMO is cheating us consumers out there. Jessica told Katie, “”I didn’t want the big body reveal moment. It’s not really who I am….” Well um, then what was the point?
The one thing I’ll agree with Jessica in her ad is when she says, “There is a lot of pressure to lose weight but I’m not a supermodel I’m just Jessica trying to eat real food in the real world.” She’s absolutely right there, but what I would like to know is if she is eating the same “real food” we “real people in the real world” are eating. Surely, she has personal chefs and nutritionists helping her along the way, isn’t she?
Now, don’t get me wrong, as I love Jessica and I think she looks drop dead gorgeous no matter what size she is, but I’m just a little disappointed in Weight Watchers trying to sell us something that’s really not there. I know there have been a lot of success stories with those who have tried the program, but perhaps paying Jessica such a hefty paycheck with very little to their “big reveal” is slightly… misleading?
What are your thoughts on this, Babble readers? Did Weight Watchers and Jessica Simpson live up to their hype?