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New Celebrity Trend: “Sponsored” Birth Announcements

BfgP9LGCUAAj3G1.jpg-largeKevin and Danielle Jonas welcomed their baby girl Alena Rose Jonas this weekend and proved to us once again that being in the business of celebrity parenthood is alive and kickin’.

The new parents shared a photo of their new precious bundle of joy through Dreft’s Twitter account. (The brand is a laundry detergent that is specially formulated for baby clothes, which many new mothers swear by.) True story: for the longest time I used Dreft to get the stains out of my microfiber couches when my children were still babies (and it worked great, too!). The company tweeted the Jonas family’s good news from their Twitter account, writing:

On this day, a little star was born. Meet Alena Rose Jonas. #BabyJonas

While we’re used to celebrities taking to their social media accounts to introduce their newborn sons and daughters, did Kevin and Danielle Jonas start a new trend here with this “sponsored” birth announcement by Dreft?

Although many might say “to each their own,” this might complicate things in the celebrity world of moms making bank on their kids. We have celebrity parents on one side of the spectrum (like Kristin Bell and Halle Berry) who don’t want their children exposed to the public and refuse to take part in magazine interviews about their kids and are in a constant battle with the paparazzi. And then we have the celebrities like Kevin and Danielle Jonas, Jessica Simpson, and Tori Spelling who happily pose with their kids and even make their celebrity parent titles a side business (which is something fellow actress Jessica Alba perfected with her Honest Company).

With all these mixed messages coming from Hollywood, are we supposed to help celebrate the birth of a child born to a famous couple or are we to feel guilty about it, knowing that so many celebs are fighting to keep their family lives private? Or is this just a matter of choice? Something that comes with the Hollywood territory, or in Kevin and Danielle Jonas’ case, the right product sponsorship? One thing’s for sure: being a celebrity mom these days has no doubt become a celebrity business.

Photos via Instagram

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